Before Noorin ever sat across from me in the recording room, I already knew what kind of person she was.
Not from her platform. Not from the content she puts out. From two moments that had nothing to do with a camera or a microphone.
The first was a Valentine’s Day project I was building at Deema & Co. I wanted jewellery to mean something that year — not just a product, not just a campaign. I wanted the pieces to carry real stories. Stories about people who mattered. Stories that would make someone stop and feel something before they even looked at the price.
I asked Noorin to write them.
She wrote seven. Seven stories about the people she loves. And every single one of them was specific, unhurried, and honest in the way that most people are not brave enough to be in public. She did not write captions. She wrote letters. That project taught me something about her — she does not do surface. She goes somewhere real or she does not go at all.
The second moment I will not say much about. But I will say this: there was a point where I was standing in something difficult and most people looked the other way. Noorin did not. She stood up. Not because it was convenient for her. Because she believed it was fair. And fairness, I have learned, is the thing people claim to value until it costs them something.
She paid that cost without making a moment of it.
That is who is sitting across from me in this episode.
We are not here to talk about her origin story. You can find that everywhere. What we are here for is the conversation that sits underneath the work — the one about why people are still not talking honestly about sex, relationships, intimacy, and the questions they carry privately for years. The one that most people are more honest with Google than with the people they sleep next to.
Noorin has built something real in a space most people would not touch. Not because the topic is edgy, but because the topic is necessary. The questions people send her are not about curiosity. They are about confusion, shame, the gap between what people were taught and what they are actually experiencing.
This episode is that conversation. Unfiltered. Without the rehearsed answers.
If you have ever searched something privately that you would never say out loud — this one is for you.
Listen on Spotify. Watch on YouTube. Follow us @unfilteredroomhq on TikTok, Instagram, Facebook or LinkedIn.
– Deema
About Noorindah
Noorindah Iskandar is the founder of Shy & Curious, an online platform that explores sex and love without the fear of having to hide your Google search history. Through personal essays, workshops and a sense of humour, she helps to demystify taboo topics and unlearn shame & guilt around sexual wellness, relationships and self-discovery for the shy yet curious at heart.
Since starting Shy & Curious in 2020, she has been featured by The Straits Times, Channel News Asia, Her World, Berita Harian, WGSN Trends New York, and Rice Media. Noorindah also named as one of the trailblazers for Sexual Freedom in Singapore by City Nomads for International Women’s Day 2022.
She has worked with global sexual wellness brands like Durex, Lelo, Womanizer, We Vibe, Smilemakers, One Condoms and International Planned Parenthood Federation.
She is also currently a sex coach in training at the esteemed Sex Coach U, recognised by World Association for Sexual Health (WAS) and American Association of Sexuality Educators, Counselors and Therapists (AASECT).
